The Now isn’t just a band it’s a movement for the alternative crowd of today! Celebrating the message that you’re free to be whoever you want to be; but most importantly, there’s fuck all anyone can do to stop it! As a live band The Now ensure that not only will you see one of the best live shows around, there’s a place for you to escape the mundane fallacies of day to day life and to be part of something bigger than you can imagine!
New years day of the year 2023 The boys managed to have their debut single from the EP as Top five tracks of the year in 3rd place underneath Johnny Depp & Jeff Beck which was nominated by Steven Van Zandt guitarist for Bruce Springsteen. Just a few weeks later after that the boys release their debut single for their debut album which is to be released this year! The track has already made some damage being on BT SPORTS, EFL 5 TOP GOALS, 16th in US Sub Modern Charts and also Planet Rock Track of the week!
The Now are making a massive impact in the UK with their music getting featured on ITV, BBC, Sky Sports, MTV and majority of local independent radio stations. The Now are even putting their feelers out to the other side of the ocean to the U.S with Steven Van Zandt founder Guitarist for Bruce Springsteen calling their single HOLY “The Coolest song in the World” and SIRUS XM featuring their track HOLY a numerous amount of times.
The Now’s infectious guitar heavy riffs and poetic lyrics has lead them to turn some heads in the music industry since August 2021. The band have managed to land themselves a management deal with Gary Trew owner of Trew Music who has a history of working with some massive names in the industry.
On February the 22nd the boys released their first single off their debut E.P called HOLY, the track making a massive impact got them some Major festival slots sharing stages with the likes of Placebo, Noel Gallagher and Frank Carter & The Rattlesnakes. On the 25th of February 2022 the boys opened their local arena in Swansea being the first band to play the venue alongside 3 other acts and making it a sell out with over 2000 tickets sold.